Q: Which is best for ecommerce?

Shopify is the strongest pick for larger or fast-growing online stores. Wix is great if you want a flexible site that also sells products or services. Squarespace works well for simple, design-driven shops and selling a smaller catalog.

Q: Which one should I choose?

Pick Wix if you want the best overall mix of design freedom, features, and price. Choose Squarespace if beautiful templates and simple, polished experiences matter most. Go with Shopify if your top priority is running and scaling an online store.

Wix vs Squarespace vs Shopify

We compared ease of use, design flexibility, ecommerce tools, apps, and pricing. Our pick: Wix for the best overall balance of drag-and-drop freedom, features, and value.

At a glance

Wix

Best overall

Top pick for small businesses, portfolios, and general-purpose sites that need flexibility, apps, and simple ecommerce in one place.

True drag-and-drop editor with lots of layout freedom.
Large template library and App Market for extra features.
Solid built-in ecommerce for small to mid-sized stores.

Get Wix

Squarespace

Best for design

Design-focused website builder with beautiful templates, ideal for portfolios, blogs, and brand-first business sites.

Award-winning templates optimized for visuals and branding.
Strong blogging and simple ecommerce built in.
Less flexible layout control than Wix, but very polished.

Explore Squarespace

Shopify

Best for ecommerce

Dedicated ecommerce platform built to run and scale online stores, from inventory to checkout and marketing.

Powerful store management: products, orders, shipping, taxes.
Huge app store for advanced ecommerce features.
Best for stores-first sites; less suited to simple non-store sites.

See Shopify

What to compare	Wix	Squarespace	Shopify
Primary strength	Best overall: flexible design + all-purpose features	Best-in-class templates & visual design	Best for serious ecommerce & scaling stores
Ease of use	Beginner-friendly drag-and-drop; lots of guidance	Very polished editor with structured layouts	Store-focused interface; a bit more to learn
Design & templates	Hundreds of templates + almost pixel-level control	Stunning templates with opinionated design	Good selection of store themes, less variety for non-store pages
Ecommerce	Built-in ecommerce for small to mid-sized shops	Solid basic ecommerce for creatives & small brands	Full ecommerce platform with advanced features
Apps & extensions	Large App Market for marketing, bookings, memberships, etc.	More limited but curated extensions	Huge App Store focused on ecommerce tools
Blogging & content	Good blogging and page building for most sites	Excellent blogging for writers & content-heavy sites	Basic blog; ecommerce is the main focus
SEO & marketing	SEO tools, email marketing, automations, and analytics	Strong SEO basics and email campaigns	Powerful store marketing, abandoned cart, and sales reports
Pricing	Competitive plans; free tier to experiment	Simple tiered pricing; no permanent free plan	Higher monthly cost but optimized for revenue-generating stores
Best for	Small businesses, portfolios, local services, and mixed sites	Design-driven brands, photographers, and creators	Online stores that plan to grow and sell at scale

Editorial stance: Want the most complete package for most sites? Choose Wix. Care most about design elegance and content? Start with Squarespace. Building a store-first business that needs serious ecommerce power? Pick Shopify.

Pick by use-case

Best overall website builder

Wix delivers flexible design, built-in ecommerce, and a big app ecosystem — ideal for most small businesses and creators.

Get Wix

Best for design & portfolios

Squarespace is perfect if you want a “looks amazing out of the box” site for your brand, portfolio, or blog.

See Squarespace

Best for serious online stores

Shopify’s ecommerce-first approach, app store, and checkout flow make it ideal for growing online shops.

See Shopify

FAQ

What does a website builder do?

A website builder lets you create a site without coding by using templates, visual editors, and built-in tools for pages, images, forms, and more. Platforms like Wix, Squarespace, and Shopify bundle hosting, security, and design so you don’t manage servers or code.

Which is best for ecommerce?

Shopify is the strongest pick for larger or fast-growing online stores. Wix is great if you want a flexible site that also sells products or services. Squarespace works well for simple, design-driven shops and selling a smaller catalog.

Can I move my site between Wix, Squarespace, and Shopify?

It’s possible to migrate content like text, images, and products, but it’s not a one-click process. Each platform uses its own templates and design system, so layouts will need to be recreated. If you think you’ll outgrow a platform, choose based on your long-term needs.

Which one should I choose?

Pick Wix if you want the best overall mix of design freedom, features, and price. Choose Squarespace if beautiful templates and simple, polished experiences matter most. Go with Shopify if your top priority is running and scaling an online store.